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Last updateThu, 19 Sep 2024 5pm

Travel Drumheller considers funding model

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    Marketing organization Travel Drumheller is readying plans to invite the local hotel and tourism industries to voluntarily participate in a marketing fund which would be used to promote and market tourism in Drumheller to a wider audience.
    A draft document of a destination marketing fund agreement has been crafted by the organization and is waiting for board approval. This proposal would ask hotels and other businesses to contribute towards the marketing fund by earmarking a small percentage of revenue such as room bookings to be given in trust to Travel Drumheller. This destination marketing fund would then be used to garner marketing and social media promotion of Drumheller to help diversify the town’s tourism market and promote less know attractions in Drumheller.
    Town economic development officer and Travel Drumheller board member Julia Fielding said Drumheller is a steady attraction for certain demographics but can be marketed to garner the attention of a variety of others.
    “You’ve got to think about what markets we want to push. We do well with families in Drumheller, but if we wanted younger travellers, you choose to hire bloggers who’s readers are the ones you wish to attract,” said Fielding.
    Bloggers, YouTubers, and travel magazines have featured Drumheller in the past and Travel Drumheller would like to increase this exposure. Just last month the Gran Fondo event was featured in Calgary’s Avenue magazine and created some buzz on social media.
    Canalta Hotels, a significant stakeholder in Drumheller’s hotel industry, is already on board with the marketing fund program, and Fielding said a number of other hotels in the valley have expressed interest in participating. Participating businesses would have input on where the marketing dollars are spent and on the audience they wish to attract.
    Dan Sullivan, Travel Drumheller board member and Canalta destination development director, said Canalta has collected this fund for the past eight years across Alberta and Saskatchewan and says it’s worked.
    “Any jurisdiction whose had this program in place has never cancelled the program which shows it does work,” said Sullivan.
    “We want to level the playing field with communities who do have this in place and compete with them to put Drumheller on the map in terms of a destination.”
    “We want to sell the Drumheller experience,” said Fielding. “Of course there’s the Tyrrell and dinosaurs, but we also have this landscape and canyons, saloons – all of these fun and quirky, great things we have in our family. The goal is to widen and increase knowledge about the valley.”
    Travel Drumheller has based their program design from a similar model in use by Banff’s tourism organization.
    Travel Drumheller was allocated $40,000 from Drumheller Town Council earlier this year to create a sustainable funding model so the organization can clear money in order to run marketing campaigns to drive more visitors to Drumheller.
    “We’re all quite aware in Drumheller that we’re busy in July and August, but Travel Drumheller wants to widen the season and use the money from the destination marketing fund to do that,” said Fielding.
    Travel Drumheller also wishes to increase visitation to their website, traveldrumheller.com, which has events and visitor information local businesses can take advantage of.


Drumheller’s RCMP bike patrol hits the pavement

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You may have noticed Drumheller’s RCMP patrolling around Drumheller on bikes during Canada Day. 

Drumheller RCMP introduced the bikes to increase surveillance of the valley. 

RCMP members must complete a five day course from the Law Enforcement Bicycle Association (LEBA) to learn the skills to safely bike while policing. 

“Most people learn how to ride a bike when they are a child. So the police bike course expands on what we already know with a bike. We learn how to interact with the public on the bike, how to react when someone is trying to attack us when on the bike and how to ride slowly through crowds. Also how to repair the bike when we are alone,” says Constable Craig Nelson. 

The course also teaches members what precautions to take while riding. 

“When we are biking we wear helmets for safety, but the strap usually goes around the face. We don’t want someone to grab a hold of that. These are precautions and tactics to mitigate risks to make sure we are not injured when in an altercation with somebody.”

Constable Nelson told The Mail that people usually are not looking for police officers on bikes, and this gives them the advantage of surprise. 

“Every once in  a while we have a rash of people stealing from cars. They go around and see if cars are unlocked and steal things from inside them. It is very hard to catch that type of criminal because if they see or hear any kind of car coming, they will quickly put their hands in their pockets and continue walking down the street. If we are able to bike up, and surprise them, then maybe we will be able to see something that they shouldn’t be doing or catch them in the act of committing the crime and make an arrest.”

The RCMP have also used the bikes to interact with the public more. 

“When we are in a police car, it is harder to talk to the public. When we are on a bike we are biking past them, waving at them, talking to them. We get off the bike at the skatepark and talk to some kids, it’s a really effective way of doing patrols and increasing our visibility in the community, as well as interacting with them.” 

The Drumheller RCMP will be increasing their bike patrols for the remainder of the summer.  

Hussar Library closes, board looks for future options

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When Hussar School closed its doors for the last time at the end of June, the Hussar Municipal Library marked the end of a chapter, and the small community is temporarily without most library services.

The consolidation of Hussar School into the new Wheatland Crossing School has left the Hussar library without a home.

“The library board didn’t feel that sustaining a library in a school that’s not being occupied and needs repair would be a financially viable option,” said Marigold Library Services CEO Michelle Toombs. 

“We can’t afford a facility,” said board member Kathy Dundas. “And there isn’t a space available to use right now.”

Golden Hills School Division had offered sale of the building to both the Village of Hussar and the community and both declined to purchase the building due to overhead costs and maintenance, said library board member Wendy Kaiser. 

The building will likely be put up for sale by the school division, but if there are no buyers, it may be demolished. 

Kaiser said there has been discussion with the local ag society about potentially adding onto the Hussar arena a smaller library, reading rooms, and village office space.

In the meantime, Dundas said the library will continue to offer the summer reading program until fall but the fate of future library services is still uncertain as the board discusses options, such as continuing to facilitate memberships for the community, maintaining a best-seller rotunda at some location in Hussar, and even the possibility of purchasing a “smart locker” storage unit, which would have members scan their membership cards in order to gain access to books they’ve requested for delivery. 

“It would really be a neat concept that I know would work here,” said Dundas. “But it’s up in the air right now.”

Marigold recently launched a locker in Airdrie and has been looking at the possibility of opening more in other communities, said Marigold CEO Toombs.

Members can continue to order books for mail delivery, access Marigold’s ebook library and online services, and can still access services from nearby Marigold libraries such as in Drumheller. 

But the closure of Hussar’s library is still a loss for the community says Dundas.

“Our library had a very strong membership and was used quite extensively. It was busy. We had after school programming, quite often people would use the public access computers for going online and printing.”

Municipalities are responsible for their library services, required to provide the location, staffing, programs, front-line service, and operated by an autonomous board. Library funding comes through council allocations and provincial funding, as well as local fundraisers. 

Marigold provides these libraries with services such as IT and technical support, catalogue services, professional consultation, deliveries, and purchases materials for placement in the circulation catalogue. Marigold also gives some money back into local libraries to allow resource sharing between member libraries throughout the province.

The library’s book collection has not been disposed of yet, but the board said they likely will be in the future. 


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