There have been some big changes in the grocery market in Drumheller as Extra Foods on Highway 9 is in the midst of changing over to a No Frills.
Nick Linterman and his wife Meare the owner/ managers of the No Frills grocery store, a franchise of Loblaws. This will be the third store Nick has operated. Currently, the facility is being reconfigured with changes to shelving, organization and branding.
“It’s called No Frills because it sort of strips away the frills,” he explains. “Unfortunately, there are no prep-deli or roasted chickens and stuff like that.”
At the same deli fare, for example, is pre-packaged but at a better value.
Some other changes he says shoppers will see are a greatly expanded produce section, a larger meat wall, and expanded dairy and freezer sections.
“Grocery aisles will be relatively close to what they are. As you can see, everything is moving, but there should be a little more natural food products,” says Linterman.
Linterman has managed stores in Vegreville and Grande Prairie before coming to the valley. So far, he is enjoying the valley and hopes to explore more after the store is up and running.
He expects the official changeover to come in the last week of September.
