World-renowned keynote speaker Roger Brooks spoke about travel, tourism, downtowns, and destination marketing to a crowd at the Kaleidoscope Theatre this morning.
His presentation offered strategies to improve Drumheller's brand and specifically spoke about ways to create a more viable downtown here.
Mayor Heather Colberg said Brooks provided a number of ways in which a strong downtown creates a better overall community.
"When people come into a community, whether they want to work, live, play, and especially if they want to live and work there, a vibrant downtown shows that the community is vibrant," she says.
Mayor Colberg said there are a number of ways the town can promote business development downtown. Brooks showed examples where plans were put in place and within a couple years they've changed dramatically.
"Everything is baby steps. At the end of the day you're not going to change the town overnight. It all comes down to the quality of life, where people feel like they want to be here."
The event was sponsored by Travel Drumheller and Canalta. Coffee was donated by Century 21 and McDonalds provided cookies, with Drumheller Valley Secondary School offering use of their theatre for free.
