After 70 years in business in Drumheller, Wade’s Jewellery is taking a close look at its future.
Last week the local business owners advertised that it is for sale.
Bruce Wade explains the family-owned business is looking at possibly selling. However, if the business does not sell, he will continue to operate the business providing the great service and quality that had been offered for the last seven decades.
Bruce explains his family came from the Halkirk area and owned a grocery store in Rosedale for many years. It was his uncle Walter that took the leap into the jewellery business. Walter was a pilot during World War II and when he returned home, took watchmaking in training, and began in the jewellery store.
They incorporated two stores for some time all within a block of the current building. There was a Wade’s Jewellery beside their current location as well as the Jewel Box where the Royal Bank was located. They amalgamated into the location on the corner of Third Avenue and First Street West in a building once shared with Rutz’s Agency. After Rutz’s left, they occupied the whole building before moving to their current location.
In 1957, Bruce’s father Bernie decided to join his brother working in the jewellery businesses.
“All the families worked in it or through it at some point in time,” said Bruce.
In 1976, Bernie became the owner, continuing the family legacy, and for the last 40 years, the business has carried on. Today Doug and Bruce are active in the day-to-day operations. Both have trained extensively in the craft of watch repair and goldsmithing. They have endured through a number of jewelry businesses coming and going.
They have built their reputation on quality and service, and hope the tradition continues with a new owner.
He says they have been weighing the future of the business for quite some time.
“It has been a difficult decision for both of us, but now I think we are in a good position to get it going,” said Doug.
He adds the expertise the family has could be a benefit for those interested. They are willing to train or work on contract.
“It’s a unique field,” said Doug.
