Two of Drumheller’s biggest museums have been experiencing ups and downs in this year's rainy summer.
While there is no shortage of tourists in the valley this summer, the weather has taken a toll on The Atlas Coal Mine, but the museum remains positive.
“We are slightly down from last year. The weather has been a big factor and unfortunately is something beyond our control. When the weather is nice, there seems to be pent up demand and those days are busier than last year. Last Monday, July 18, for example we had nearly 800 visitors – on a day that is typically slower,” says Interim Executive Director Jay Russell.
The coal mine is also introducing a few new tours that are stirring up excitement for tourists.
“Starting on the August long we are introducing a new guided tour – the Killer Machines, which will highlight the benefits of mechanization in the Drumheller Valley as well as the increased risk.” says Russell.
On May Long Weekend the Royal Tyrrell Museum received a 5 per cent increase of guests over last year.
They also welcomed 14,243 visitors on the Canada Day weekend.
“There are numerous factors that affect visitation. But a significant factor in my opinion is that we offer an exceptional and amazing experience that is accessible to all ages and is great value. Drumheller is also gaining profile as a destination and more people are adding the trip here to their vacation wish lists,” says Head of Marketing and Public Relations, Carrie-Ann Lunde.
