Drumheller Mayor Terry Yemen (middle) and five other town celebrities received a pie in the face during the Ultimate Pieing Challenge (UPC) 2015.
The UPC took place during the first intermission of Saturday's (November 28) Drumheller Dragons game against the Bonnyville Pontiacs.
The UPC was put together to raise money for the Dinoarts association. People could donate online picking their favourite celebrity out of the 6 pairs to get a pie in the face.
The other celebrities who got pied were:
Luke England
Gary Chambers
Fire Chief Bruce Wade
Jamie Worman and;
Councillor Lisa Hanson-Zacharuk
Together $2650 was raised and will be matched dollar for dollar by the Drumheller and District Chamber of Commerce for a total of $5300.