The Source Electronics is setting up a corporate store in Drumheller.
The valley is currently served by a dealer shop operated by Wave Electronics. The Source is planning to open come April.
“We will be opening a new store in Drumheller that will be a The Source corporate store, operated under new management … The current dealer will no longer operate as The Source effective April 2012,” said Kristy Linklater, marketing content manager for The Source, in an e-mail.
The plan is for an approximately 2,400 square foot store in the valley. Linklater said the management team and location would be announced at a later date.
“Drumheller was selected as an excellent location for The Source, given the cities strong market and retail demographics,” said Linklater.
The Source has about 700 locations across Canada. In 2004 InterTAN, which operated as RadioShack, was acquired by Circuit City. The new ownership rebranded the stores as The Source by Circuit City. This was purchased in 2009 by Bell Canada, and has since dropped the Circuit City brand.
Linklater said the opening of the Drumheller store is part of a larger expansion.
“The Source is expanding the company’s corporate and dealer operations in the Canadian market with significant growth out west, primarily in BC and Alberta, and will continue to assess our market presence across Canada to ensure we are meeting our customer needs as a leading consumer electronics and wireless retailer,” she said.
Eileen Wood of Wave Electronics would not comment, however a number of residents appear to not support the change. Discussion on Facebook has some calling for a boycott of The Source corporate store when it opens in Drumheller, to others rallying to help Wave Electronics reduce its inventory.
