As more consumers ask where their food comes from, Freson Bros. IGA has signed on to a program where they have genetic proof their pork is home-grown.
The Freson Bros. chain, which operates in communities throughout Alberta, is carrying Sturgeon Valley based out of the St. Albert area. This company has adopted a genetic traceability system called DNA TraceBack. This system allows the company to back up their claims that the pork they produce is home-grown.