Albertan’s have rated one of Drumheller’s attractions most respected in a survey conducted for Alberta Venture Magazine.
The Royal Tyrrell Museum was given the highest ranking for both consumer and businesses by those who were invited to complete the survey. There were approximately 1500 consumers and 300 businesses that completed it.
The survey was conducted by Leger’s marketing and is called the Leger’s reputation survey. The Royal Tyrrell Museum was ranked number one with a score of 165 over WestJet (159) and the Calgary Zoo (158).
Those who participated in the survey didn’t just get to say yes, they liked the museum, or no they didn’t, it was more in depth than that.
Carrie-Ann Lunde, head of Marketing and Media for the Royal Tyrrell Museum said she enquired about how the survey is conducted.
She said, Leger’s marketing uses reputation model questions, which is a way to rank someone on how they feel about you. She said some of the questions included asking if it was good, bad or if they didn’t know enough or if they had never heard of the company at all.
“It wasn’t something they approached us with and we didn’t know it was happening so we found out after we were ranked,” Carrie-Ann Lunde said. “It was fantastic news.”
Lunde said it was “really good” for the staff to be recognized with something like this survey because it covers all aspects of the museum such as the customer service, quality and overall reputation. “There are so many different organizations that operate within the museum that contribute to its success, it is really great to get recognized for how well everyone is doing at their job,” she said.
